How to Market a Disaster for Profit and Ratings

Today Glenn Reynolds asks:  
Why weren’t hurricane warnings issued for Sandy? 
Because, silly...it wasn't a Hurricane, it was a Superstorm!

You know, that class of storm that did not exist until some aspiring intern at one of the ratings whores media outlets turned to his/her boss and said "Dude, hurricanes are boring. Can't we call it Superstorm Sandy?"  And thus an ironclad, socially-conscious, and fraudulently empathetic marketing ploy was born.

Of course, there is no such thing as a "Superstorm".  Don't believe me, just ask both the National Hurricane Center and National Weather Service.  Find me "Superstorm" in their glossaries.

During its existence, Sandy was both a Tropical Storm and a Hurricane.  One thing it never was...was a "Superstorm."

Of course we can't let such a small oversight get in the way of a sure-fire money raising scheme.  Just ask the allegedly straight-laced Red Cross.

There have been, like, a million hurricanes.  Thus that term is so 2005, and it doesn't bring in the cash/ratings like it used to.  Marketing ploys to the rescue.

Frauds and charlatans all.....

1 comment:

Donald Sensing said...

The reason it was a "superstorm" instead of a plain Cat. 1 hurricane was to preempt the coming and well-deserved criticism of the disaster relief agencies of the Democrat governments involved, including the federal government.

Viewed this way, for Republican Gov. Christie to almost immediately invite Obama to NJ was a stroke of genius, a real rope-a-dope maneuver that Obama fell for. What Christie did was kick the relief problem in his state firmly into Obama's lap. Christie called off the media dogs by baiting them with the Democrat.