The Value of Quality Opposition Research


So AFSCME, one of the major Democrat Party enforcement arms, decided they could put out an ad that would tug at the heart-strings of middle-class and undecided voters, and convince them that Mitt Romney is sooooo out of touch with regular America.

Unfortunately, they failed to do even the basic amount of opposition research. And not the low-down, dirty kind. But the kind that simply requires a library card.

Here is the ad:

 "We’re kind of like the invisible people. He doesn’t realize that the service we provide – if it wasn’t for us, it would be a big health issue, us not picking up trash."

That sounds great.  Rich, white guy who hasn't a clue about me or what I do for him.

But here is the paragraph that could have saved them a lot of time:
"During my campaign for governor, I decided to spend a day every few weeks doing the jobs of other people in Massachusetts. Among other jobs, I cooked sausages at Fenway Park, worked on asphalt paving crew, stacked bales of hay on a farm, volunteered in an emergency room, served food at a nursing home, and worked as a child-care assistant. I’m often asked which was the hardest job – it’s child care, by a mile.

One day I gathered trash as a garbage collector. I stood on that little platform at the back of the truck, holding on as the driver navigated his way through the narrow streets of Boston. As we pulled up to traffic lights, I noticed that the shoppers and businesspeople who were standing only a few feet from me didn’t even see me. It was as if I was invisible. Perhaps it was because a lot of us don’t think garbage men are worthy of notice; I disagree – anyone who works that hard deserves our respect. – I wasn’t a particularly good garbage collector: at one point, after filling the trough at the back of the truck, I pulled the wrong hydraulic lever. Instead of pushing the load into the truck, I dumped it onto the street. Maybe the suits didn’t notice me, but the guys at the construction site sure did: “Nice job, Mitt,” they called. “Why don’t you find an easier job?” And then they good-naturedly came down and helped me pick up my mess."

Yep, he hasn't a clue.

Sounds like he did a whole season of Undercover Boss on his own....

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